West Paw was founded in 1996 in Bozeman, Montana, with the vision of providing dogs with products that were both good for the animals and good for the planet. Starting as a small family business, West Paw has grown into an industry leader in sustainable pet products. The team behind West Paw is passionate about creating products that are not only functional and fun, but are also produced responsibly and with respect for the environment.

West Paw’s founders believe in the power of innovation and sustainability, and that’s reflected in every product they make. West Paw was the first company in the pet industry to achieve B-Corp status. Since its initial certification in 2013, West Paw has increased its focus on sustainability in the pet market. The recent recertification demonstrates the company’s continued commitment to the values of the B Corp movement and its ongoing commitment to improvement.

For pet stores, selling products from a B Corp offers a significant advantage: customers increasingly value brands that prioritize sustainability and ethics. This can lead to increased loyalty and engagement from environmentally conscious consumers.