West Paw Achieves B Corp Recertification

January 06 2025
2 min reading time

West Paw has been recertified as a B Corp for the next three years. This achievement demonstrates a commitment to continuous improvement as B Lab’s certification standards become increasingly challenging.

At Warmako, we strive to support businesses that not only offer high-quality products, but also value sustainability, ethics, and social responsibility. A perfect example of this is West Paw, a pioneer in the pet industry that recently became recertified as a B Corp. This marks a significant milestone for the company, which has been committed to making the world a better place through its business practices for years.

What is a B Corp?

A B Corp is a certification given to businesses that meet strict standards of social and environmental performance, accountability, and transparency. This certification goes beyond traditional business standards and encourages companies to make a positive impact on their employees, communities, and the environment. It recognizes companies that strive for the highest levels of ethics and sustainability, and West Paw was the first company in the pet industry to achieve this status.

Why West Paw's Recertification is Important

Since its initial certification in 2013, West Paw has increased its focus on sustainability in the pet market. The recent recertification demonstrates the company’s continued commitment to the values of the B Corp movement and its ongoing commitment to improvement.

In recent years, West Paw has taken significant steps to reduce their environmental impact and develop sustainable products. They introduced the Seaflex product line, which contains 12% recycled ocean plastic. In addition, West Paw snacks are made from nutritious organ meats that would normally be thrown away, and the newest snacks are sourced from regenerative farms, which reduces their carbon footprint.

For pet stores, selling products from a B Corp like West Paw offers a significant advantage: customers increasingly value brands that prioritize sustainability and ethics. This can lead to increased loyalty and engagement from environmentally conscious consumers.

West Paw's Commitment to Community and Employees

West Paw is not only concerned with the environment, but also with the people who contribute to the company’s success. The company offers a living wage, more paid time off for wellness and volunteer work, and allows for flexibility for life events. Additionally, West Paw has done community service by helping to build a dog park in Bozeman and hosting a dog parade with proceeds going to local animal shelters.

Impact of the B Corp Movement

At Warmako, we are proud of companies like West Paw who are using their influence to make the world a better place. West Paw’s recertification as a B Corp is not only a recognition of their hard work, but also an inspiration to other companies in the pet industry and beyond. It shows that it is possible to be profitable while taking responsibility for the environment and society.

The B Corp movement continues to grow, from just over 1,000 certified companies in 2013 to now over 7,000 worldwide!

Discover West Paw products

Do you want to offer your customers sustainable and high-quality products? At Warmako you will find an extensive range of West Paw . Order easily online or ask your advisor.