Warmako x Pawzler: Smart dog puzzles in your store

September 18 2025
4 min reading time

Warmako x Pawzler: slimme hondenpuzzels in je winkel

At Warmako, we're expanding our product range with a unique brand: Pawzler . This innovative brand develops modular puzzles for dogs. These puzzles (or "pawzles") aren't just toys; they're designed to challenge dogs mentally, channel behavior, combat boredom, and strengthen the bond between pet and owner.

In this blog post, you'll learn exactly what Pawzler is, why this partnership is interesting for your store, the trends behind it, and how you can cleverly incorporate these products into your product range.

What is Pawzler?

Pawzler makes puzzles for dogs where the dog uses its nose, paws, or tongue to move parts, lift lids, use sliders, etc., to find treats or food.

Key Features:

Modular system: you can combine, swap or expand parts ('pawzles').
Different levels: from easy to difficult - useful to suit dogs of different ages, breeds, energy levels and training experience.
Safety & Material: Made in the EU, no sharp edges, food-safe material, easy to clean (dishwasher safe)
Stimulating behavior: Mental stimulation is increasingly recognized as an important part of animal welfare; it helps reduce stress, boredom, and problem behavior.

What does the collaboration between Warmako and Pawzler mean for your store?

As a pet store, you want to offer your customers more than just the basic necessities for their pets. You want to capitalize on current trends, advise customers on behavioral enrichment, and offer products that truly add value to the lives of pets. The partnership between Warmako and Pawzler gives you the opportunity to do just that. With this innovative puzzle concept, you add a distinctive and educational product to your range, something that not only makes you stand out but also earns the trust of conscious pet owners.

1. Assortment enrichment

By adding Pawzler , you're offering something unique; not just a toy, but an enrichment product for dogs. This sets your store apart from standard toy offerings.

2. Connecting with trends

Some trends that Pawzler perfectly responds to:

Pet enrichment and mental health are becoming increasingly important. Dog owners are looking for products that go beyond just physical activity.
Premium products, where quality, durability and design play a major role.
Modular systems & expandability – customers love options and can expand step by step.

3. Sales Opportunities

Upsell: Basic set + expansion paws
Repeat purchases: parts get lost or people want to alternate
Demonstration opportunity: show how puzzles work in the store, show customers how challenging and fun the set is

4. Customer satisfaction & loyalty

Happier, less stressed dogs → satisfied customers
Word of mouth: a pleasant experience, visible results

Suggestions for your store strategy

Here are some ideas on how to use Pawzler optimally in your shop:

Strategy	Application
Educational display	Open up puzzles in the store, show how to hide treats, demonstrate different levels.
Bundles	Sell basic sets with extra pawzles, or with snacks/treats, to get customers started right away.
Segmenting at level	In stores or online, indicate: beginner, advanced, expert - help the customer choose a suitable breed/character.
Aftercare & advice	Provide instructions: how to build up, start slowly, don't force it, alternate for longer periods of use, etc.

Advice: How to create a successful Pawzler selection

Want to get the most out of the Pawzler range? Make sure you have a well-thought-out selection on your shelves. These four products together form a strong foundation:

Beginner Set: Ideal for introducing new customers to puzzle toys. Especially suitable for puppies or dogs new to mental stimulation.
Rainbow Set: A popular all-in-one starter set with varying levels of difficulty. Perfect as a gift or for owners who want to get started right away.
Individual Pawzles (such as Piper, Zoey, Onix): Offer these individually as add-ons or replacements. This encourages repeat purchases and keeps the selection dynamic.
Genius Set: Also aimed at experienced dog owners with dogs seeking a challenge. This set is ideal for those already familiar with enrichment products.

Make a difference with Pawzler in your store

With Pawzler, you add an innovative, educational, and commercially strong product to your product range. This partnership offers pet shops the opportunity to respond to the growing need for mental enrichment and conscious choices for pets. By selecting wisely, informing and inspiring your customers, you not only increase your sales opportunities but also customer satisfaction.

Curious to see the products in action? Visit us at the Dibevo trade fair on September 28th and 29th, where we'll be demonstrating the full Pawzler range . Missed the show or want more information? Feel free to contact us at info@warmako.com or through your Warmako representative. We're happy to help!