The Power of B-Corps in the Pet Industry

February 28 2024
2 min reading time

De kracht van B-Corps in de huisdierenbranche

What exactly is a B-Corp, and why should pet retailers care about one? Let’s dive into this transformative business model as we spotlight two brands in the pet industry: Beco and West Paw.

In recent years, consumers have become increasingly aware of the impact of their purchases on the environment and society. This shift in consumer behavior has paved the way for the rise of companies that prioritize making a positive impact on society, the environment, or other causes in addition to making a profit. Among these pioneers are B Corporations, or B-Corps, who are redefining success in business by balancing profit with these goals.

What are B-Corps?

B Corporations, or B-Corps, are for-profit companies certified by the nonprofit B Lab for meeting rigorous standards of social and environmental performance, accountability, and transparency. These companies operate with a triple bottom line approach, striving to have a positive impact not only on their shareholders, but also on their employees, communities, and the environment.

For pet stores, products from B-Corp-certified brands can offer a number of benefits. Not only does it meet the growing demand for ethically produced and environmentally friendly products, it also enhances the store’s reputation for social responsibility, which attracts conscious consumers.

Beco: Leading the movement towards sustainable pet products

A shining example of a B-Corp in the pet industry is Beco . Founded in 2009, Beco aims to create eco-friendly pet products without compromising on quality or design. From biodegradable poop bags made from plant-based materials to durable toys made from recycled plastic bottles, Beco’s product range demonstrates its commitment to sustainability at every stage of the manufacturing process.

As a pet store, offering Beco products to customers not only means meeting the needs of their pets, but also contributing to a greener planet. With Beco’s B-Corp certification, you can confidently stock your shelves with products that align with their values and appeal to environmentally conscious consumers.

West Paw: Leading the way in innovative pet products

Another notable B-Corp in the pet industry is West Paw . Since its founding in 1996, West Paw has dedicated itself to creating high-quality, sustainable pet products ranging from toys and beds to bowls and accessories. What sets West Paw apart is its innovative use of materials like Zogoflex® and IntelliLoft® — both of which are recyclable and made from post-consumer recycled materials.

By choosing West Paw, you can offer pet store products that not only put the health and well-being of pets first, but also the planet. Additionally, West Paw’s B-Corp certification serves as a testament to its commitment to ethical business practices, further bolstering the credibility of stores that carry these products.

Embrace the B-Corp movement

Embracing the B-Corp movement not only aligns with the values of sustainability and social responsibility, but also offers an opportunity to differentiate your in-store assortment in a competitive marketplace. Brands like Beco and West Paw are exemplifying the transformative power of B-Corps, with products that not only meet the needs of pets and their owners, but also contribute to a more sustainable and equitable future.

By choosing B-Corp certified brands, you can play a critical role in driving positive change in the pet industry while meeting the growing demand for ethically produced and eco-friendly products.

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