Make every dog birthday a celebration!

May 28 2025
2 min reading time

Maak van elke hondenverjaardag een feestdag!

Looking for inspiration to offer your customers something special? Give every dog the treat they deserve with the West Paw Feast Mat™ and this fun DIY birthday recipe. Discover how this multifunctional feeding mat not only enriches feeding time, but is also perfect for a festive moment.

Birthday celebrations aren’t just for humans – our furry friends deserve a party too! Want to inspire your customers to put their dogs in the spotlight? The West Paw Feast Mat™ is the perfect tool to serve a tasty and playful birthday dinner. In this blog, we share a festive dog birthday recipe that’s perfect for this multi-functional lick mat.

Birthday Recipe: Birthday Cake Feast Mat™

This cheerful treat looks like a party – and tastes like one to your dog too! Made with dog-friendly ingredients, completely safe and irresistible.

Ingredients:

¾ cup flour
½ tsp baking powder
¼ tsp baking soda
1 large egg
2 tbsp organic peanut butter (without xylitol)
2 tbsp oil
¼ cup unsweetened applesauce
2 tbsp honey
½ cup Greek yogurt (for the "frosting")
Dog Safe Sprinkles (No Artificial Dyes)
Raw dog food or favorite food

Here's how to make it:

Preheat oven to 175°C. Line a small baking pan (6-inch) with parchment paper and grease.
Mix flour, baking powder, baking soda, egg, peanut butter, oil, applesauce and honey in a bowl.
Pour the batter into the tin and bake for 20-30 minutes, until a skewer comes out clean.
Let cool, cut pieces to fit the compartments of the Feast Mat.
Spread with Greek yogurt as a "frosting" and fill the remaining compartments with raw food or another favorite.
Decorate with sprinkles, sing a birthday song and enjoy the party!

Why the West Paw Feast Mat?

The Feast Mat™ is more than a feeding mat – it’s an experience. Perfect for encouraging slower eating, mental stimulation and most importantly, fun. Ideal for special occasions like birthdays, but also for everyday enrichment. By filling the different compartments, pet owners can get creative – and that’s exactly what makes this product a top seller in your store.

Selling tip for pet shops

Host a "Celebrate Your Dog's Birthday" promotion in your store! Combine the sale of the West Paw Feast Mat with a printout of this DIY recipe and a small sample pack of festive treats or fresh food. Customers will love treating their dog to something special.