West Paw Flossr™ & Dental Sticks: dental care through play

October 08 2026
5 min reading time

West Paw Flossr™ & Dental Sticks: spelenderwijs gebitsverzorging

Dental care for dogs doesn't have to be complicated. With the innovative Flossr™ and the vegetarian Dental Sticks from West Paw, taking care of teeth becomes a fun and engaging activity. The combination of cleverly designed chew toys and functional chew treats helps clean teeth, stimulates natural chewing behavior, and ensures long-lasting playtime fun. This is how dental care and mental stimulation go hand in hand.

Dental care as part of the daily routine

Healthy teeth are important for the well-being of every dog. Over time, plaque and tartar can lead to bad breath and dental problems. Regular dental care is therefore essential. However, many dog owners find it difficult to brush their dog's teeth every day.

For this reason, interest is growing in products that support dental care in an accessible way. Think of chew snacks with a cleansing texture and interactive toys that encourage dogs to chew actively. Although these products do not replace brushing, they can be a valuable addition to daily dental care.

West Paw combines these functions in two products that perfectly complement each other: the Flossr™ and Dental Sticks Large.

West Paw Flossr™: innovative dog toy with a dual function

The West Paw Flossr™ is much more than a traditional chew toy. This smart dog toy combines a chew holder, puzzle toy, and dental care support into one product.

The unique design features raised nubs and flexible rings. When the dog chews on the Flossr™, these structures help remove plaque and massage the gums. The design naturally encourages the dog to chew specifically on these parts.

Various treats can be placed in the central opening, such as West Paw Dental Sticks Large, Creamy Treats, or other suitable chew products. Because the Flossr™ holds the snack firmly, the dog has to work harder to get its reward. This extends chewing time and provides extra mental stimulation.

The Flossr™ is made from West Paw's strong, flexible Zogoflex® material. The toy is durable, gentle on teeth, and easy to clean in the dishwasher. In addition, it is freezer-safe and floats in water.

The Flossr™ is available in three fresh colors: blue, orange, and green. Measuring 15 x 5 cm, the toy is suitable for dogs with an average chewing intensity.

West Paw Dental Sticks: vegetarian chew fun with a purpose

Besides interactive toys, functional dog snacks are a key trend in the pet specialty market. Dog owners are increasingly consciously choosing snacks that are not only tasty but also contribute to their dog's well-being.

The West Paw Dental Sticks fit this perfectly. These vegetarian chew snacks have been specially developed to support daily dental care. Thanks to their ribbed texture, they help reduce plaque and tartar and contribute to fresher breath.

The composition also makes these snacks interesting. The Dental Sticks are easily digestible, contain only 1.5% fat, and are free from added sugars, gluten, grains, and soy. Furthermore, they contain no artificial flavors or preservatives.

Because the sticks are vegetarian, they also form an interesting alternative for dogs with sensitivities to certain animal proteins or types of meat.

The Dental Sticks Large are approximately 17 cm long and have a diameter of about 24 mm. They are specially developed for use in the West Paw Qwizl™ Large and also fit in the Flossr™. The Dental Sticks Small only fit in the West Paw Qwizl™ Small.

Combination of Flossr™ and Dental Sticks Large

By placing a Dental Stick Large into the opening of the Flossr™, an interactive chewing challenge is created. The dog must chew actively and use different techniques to get to the snack. As a result, it keeps them occupied longer than when the stick is offered loose.

This combination offers several advantages:

Dental care support: both the ribbed Dental Stick and the nubs and rings of the Flossr™ contribute to the mechanical cleaning of the teeth.
Longer chewing enjoyment: because the snack is held firmly, it takes more time to eat it.
Mental enrichment: the dog is encouraged to think and engage actively with its reward.
Less boredom: the combination offers a challenging activity during times when the dog could use extra distraction.

For dog owners, it is also an easy way to turn a daily chew snack into an interactive play moment.

Sustainability plays an increasingly important role

In addition to functionality and health, sustainability is an important focus when purchasing dog products. West Paw responds to this with its innovative Zogoflex® material. This strong and flexible material is designed for long-term use and can be processed into new products via West Paw's recycling program.

West Paw is also a B Corp certified company and manufactures its Zogoflex® toys in the United States. This appeals to consumers who value quality, sustainability, and responsibly produced dog products.

The Flossr™ is also BPA- and latex-free and is backed by the West Paw Love it Guarantee™.

An interesting combination for the pet specialty store

For pet specialty stores, the West Paw Flossr™ and Dental Sticks Large offer an attractive opportunity to cater to multiple consumer trends: preventive dental care, mental enrichment, conscious nutrition, and sustainable dog toys.

By presenting both products together, the added value is immediately clear to the consumer. The Flossr™ forms the sustainable base, while the Dental Sticks can drive repeat purchases.

The Dental Sticks Large are delivered in an attractive display box containing 10 packs of 180 grams. This makes them easy and clear to display in the store.

Retail tip: place the Flossr™ in blue, orange, and green colors next to the display of Dental Sticks Large. If possible, use an example where a Dental Stick has been placed in the Flossr™. This way, customers see immediately how the products work together, stimulating combination sales.

Make dental care a fun daily ritual

With the Flossr™ and Dental Sticks, West Paw shows that dental care and playtime go perfectly together. The combination encourages natural chewing behavior, provides mental challenges, and helps take care of teeth.

For pet specialty stores, these products are a valuable addition to the assortment. They provide a practical answer to the growing demand for multifunctional, sustainable, and functional dog products.

Discover the West Paw Flossr™ and Dental Sticks in the Warmako assortment and help your customers make dental care a part of their dog's daily playtime.