Warmako makes a strong debut at the Futterhaus In-House Trade Fair

• November 18 2025
• 1 min reading time

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On September 28, 2025, Hamburg hosted the annual Futterhaus In-House Trade Fair, a key meeting point for suppliers and more than 400 Futterhaus branches in Germany and Austria. This was a special moment for Warmako: our very first participation in this in-house trade fair—and a resounding success.

A striking premiere for our new exhibition stand
We presented ourselves with a brand-new Warmako booth, designed to further enhance our brands and products. The modern look, clear product presentations, and sleek visuals attracted a lot of attention. Several store managers commented that the booth looked "very well-organized," "premium," and "a perfect fit for the brands."

Focus on innovation and store relevance
The show focused on our latest product innovations and bestsellers from brands like District 70, Scruffs, Bogar, and several others in our portfolio. The new District 70 product lines, in particular, attracted many curious visitors, while Scruffs was once again praised for its strong combination of quality and affordability.

We noticed that there was a lot of interest in product solutions that:

• be distinctive in presentation,
• quickly rotate on the shop floor,
• and fit in well with current trends such as sustainability, comfort and premium pet lifestyle.

Personal contact makes the difference
Our sales team was present all day to provide personalized advice. These conversations gave us valuable insights into the daily operations of Futterhaus stores. Employees shared concrete feedback on what their customers are looking for, which product categories are growing, and where they see opportunities within their product range.

For us this was a great opportunity to:

• to answer questions immediately,
• to explain new concepts,
• and brainstorm together about store solutions that support sales growth.
• Strengthening cooperation and visibility

Participating in the Futterhaus In-House Trade Fair was a perfect opportunity for Warmako to further increase our brand visibility within the chain. By personally engaging with so many store managers and employees, we further deepened our collaboration with Futterhaus – an important step for continued growth within the chain.

Looking to the future
We look back with satisfaction on an inspiring and successful first participation. The positive feedback, new contacts, and valuable conversations give us great confidence in further expanding our position within Futterhaus. Warmako is already looking forward to the next edition!

Tags

Bogar District 70 Keten Scruffs