How Almo Nature Became a Market Leader in the Pet Food Market

• August 19 2024
• 4 min reading time

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In the highly competitive world of pet supplies, there are few brands that stand out as true game-changers. Almo Nature is one such brand, thanks to their strong focus on quality and sustainability.

At Warmako we have had the privilege of working closely with Almo Nature to bring their premium products to retailers across the market. This partnership has not only increased Almo Nature’s presence but has also set new standards in pet food.

All Profits to the Planet
Almo Nature was founded in 2000 with a simple yet powerful mission: to provide pets with the highest quality food made from natural ingredients. This dedication to quality is reflected in every product they offer, from their wet and dry food to treats and plant-based cat litter. Almo Nature’s commitment to using only the finest ingredients, free from artificial additives and preservatives, has a profound impact on pet owners who want the best for their animals.

But Almo Nature’s appeal extends beyond quality. The brand has also championed sustainability and the reintegration economy model , which have become increasingly important to consumers. Almo Nature’s “All Profits to the Planet” vision emphasizes their commitment to environmental stewardship, ensuring that every product contributes not only to the health of pets, but also to the well-being of our planet.

Warmako's role in the success of Almo Nature
The collaboration between Warmako and Almo Nature began in 2010, with Warmako introducing the brand to all major chains in the Netherlands. By integrating Almo Nature into Warmako's broad platform, the brand became accessible to all points of sale via various order links, such as EDI, our B2B shop and order app for the field service. In addition, our customer service facilitates the placing of orders via handy tools such as WhatsApp and Zendesk.

Over the years, we have expanded our platform with various marketing opportunities, with which we have successfully brought Almo Nature to the attention of the target group. Think of a brand page , newsletters, special promotions, informative blogs, and presence on Instagram and LinkedIn. In addition, we have used store presentations, displays, sales sheets and POS material to support the brand in the stores.

We have also created smart connections with our warehouse via Droppery and Channable, which allows customers to dropship directly from Warmako's stock to their own customers. This integrated approach has firmly positioned Almo Nature in the Dutch market.

Strategic Marketing and Promotion
One of the keys to Almo Nature’s success is strategic marketing and promotion. Warmako has leveraged its extensive knowledge of the pet supplies market to create targeted marketing campaigns that highlight Almo Nature’s unique selling points. By focusing on the brand’s commitment to quality, natural ingredients and sustainability, we have been able to create compelling stories that resonate with both retailers and consumers.

Building trust with retailers and consumers
Trust is the foundation of any successful brand, and Warmako has worked tirelessly to build and maintain that trust in Almo Nature. Through transparent communication, consistent product availability and helpful customer service, we have ensured that retailers feel confident in stocking Almo Nature products. This trust has translated into strong sales and brand loyalty among consumers.

Knowledge and Training
Another key factor in Almo Nature’s success is education. Warmako has invested in training our sales representatives to give retailers the knowledge they need to effectively sell Almo Nature products. By understanding the brand’s values, product benefits and unique selling points, retailers can better communicate these to their customers, resulting in increased sales and customer satisfaction.

Some retailers will recall a memorable demonstration by our sales representative Tim, who took a bite of the HFC wet cat food to emphasize that it is made with 100% HFC ingredients - ingredients that were originally intended for human consumption. This hands-on approach emphasizes the top quality of the products, but also the dedication of our sales representatives.

Almo Nature as Market Leader
The combined efforts of Almo Nature and Warmako have yielded impressive results. Almo Nature has become synonymous with high-quality, ethically responsible pet food and its products have become a staple in pet shops across the market. The brand’s strong market position has not only increased sales, but has also set a new benchmark for what pet owners expect in terms of quality and sustainability.

For retailers, carrying a brand like Almo Nature offers numerous benefits. Not only does it meet the growing consumer demand for premium products, it also enhances the overall reputation of their stores, leading to increased customer loyalty and repeat purchases.

The Future
Almo Nature’s journey is far from over. As the pet supply market continues to evolve, so will the opportunities for growth and innovation. Warmako is committed to continuing its partnership with Almo Nature and helping the brand expand its reach and influence. By staying true to the values ​​that have made Almo Nature successful – quality, sustainability and trust – we are confident that the brand will continue to grow in the years to come. 

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Almo Nature