Sustainable success: Beco conquers the shelves at Welkoop

• March 13 2025
• 1 min reading time

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How do you ensure that a sustainable brand is not only introduced, but also makes a real impact? Warmako and Welkoop joined forces to give Beco, an innovative and environmentally friendly brand for pets, a prominent place in the range. With a well-thought-out strategy, close cooperation and targeted support, Beco has become an indispensable part of Welkoop stores. And that did not go unnoticed: this successful launch was awarded the prestigious Golden Apple award in 2024.

Customer case: Successful introduction of Beco at Welkoop

Welkoop , founded in 1899 as an agricultural cooperative, has grown into a leading Dutch retailer with over 160 stores, specializing in garden and pet products. Sustainability is a core value within their business operations. Warmako, a trusted supplier of Welkoop for many years, saw an opportunity to introduce the sustainable brand Beco, known for its environmentally friendly pet products, within the Welkoop assortment.

Approach

To successfully launch Beco at Welkoop, we followed a strategic approach:

1. Shelf analysis: Together with Welkoop, we evaluated the current shelf for pet accessories and found that there was room for sustainable alternatives.
2. Concept presentation: With the support of Beco, we proposed an attractive and sustainable shelf concept, including a detailed action plan to give the products a strong start.
3. Training and support: Our sales team visited various Welkoop stores to explain the Beco brand and train sales staff so that they could optimally inform customers about the sustainable benefits of the products.

Result

Thanks to these joint efforts, the Beco poop bags are now available in all Welkoop stores, which contributes to the sustainable image of both Welkoop and Warmako. In recognition of our successful collaboration and contribution to the success of Welkoop, we received the prestigious Golden Apple award during the Welkoop Supplier Day in 2024.

Tags

Beco Keten Welkoop