District 70 FLOW successfully introduced at Das Futterhaus

• March 13 2025
• 1 min reading time

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How do you introduce an innovative product that immediately attracts attention? District 70 and Das Futterhaus joined forces to successfully launch the FLOW drinking fountain – the first wireless B2B drinking fountain. With a strategic approach and close cooperation, the FLOW was quickly included in hundreds of stores, even before the start of the season. The result? A significant enrichment of the range and a revolutionary drinking solution for pets.

Customer case: Successful introduction of the District 70 FLOW at Das Futterhaus

Das Futterhaus is a leading German pet store chain with a strong presence in Germany and Austria. In 2024, the company achieved a total turnover of €577 million, with €519.3 million in Germany and €57.7 million in Austria. With a focus on innovation and quality, Das Futterhaus was looking for unique products to enrich their range.

District 70 introduced the FLOW, the first wireless drinking fountain available B2B. This innovative drinking fountain is designed to encourage cats and small dogs to drink more water. With a motion sensor that activates the water flow when the pet comes within 1.5 meters, and the ability to automatically refresh the water every 30 minutes or 2 hours, the FLOW offers a user-friendly and hygienic solution for pet owners.

Approach

To successfully introduce the District 70 FLOW at Das Futterhaus, we took the following steps:

1. Product launch at the headquarters: During a presentation at the headquarters of Das Futterhaus, we presented the unique features and benefits of the FLOW drinking fountain. The innovative wireless functionality and design were immediately appealing, resulting in a quick inclusion in the product range.
2. Regional Manager Support: After central approval, Das Futterhaus regional managers visited the stores to introduce the FLOW drinking fountain. They provided product training and highlighted the unique selling points to the store staff.
3. Rollout to stores: Thanks to this targeted approach, hundreds of Das Futterhaus stores have included the District 70 FLOW drinking fountain in their range even before the season officially started.

Result

The introduction of the District 70 FLOW drinking fountain at Das Futterhaus was a great success. The rapid acceptance and wide distribution of the product underline the strong partnership between Warmako and Das Futterhaus. The innovative character of the FLOW drinking fountain has contributed to an enrichment of the product range and offers pet owners a unique solution to keep their pets hydrated and healthy.

 

Tags

District 70 Keten