Almo Nature's Hydration Help successfully launched at Maxi Zoo

• March 13 2025
• 1 min reading time

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How do you make an innovative product immediately visible in a large retail network? Almo Nature’s new line, Hydration Help, got off to the perfect start at Maxi Zoo thanks to a focused strategy and close collaboration. Through product presentations and eye-catching displays in all Maxi Zoo stores, this hydration solution for pets quickly became part of the assortment. The result? A successful launch that further strengthened the relationship between Warmako and Maxi Zoo, with a focus on innovation and quality at the core of success.

Customer Case: Successful Introduction of Almo Nature's Hydration Help at Maxi Zoo

Maxi Zoo , part of the Fressnapf Group, is a leading pet store chain in Europe. In 2024, Maxi Zoo entered the Dutch market through the acquisition and rebranding of the Jumper stores, resulting in a network of approximately 70 stores in the Netherlands. Almo Nature is already an important brand within the Maxi Zoo range, and the chain is known for its focus on innovation and offering high-quality products for pets.

Approach

To successfully launch the new Almo Nature 'Hydration Help' line at Maxi Zoo, we took the following steps:

1. Product presentation during consultation: During periodic consultations, the key account managers of Warmako introduced the new products of Almo Nature. The buyers of Maxi Zoo, always looking for innovations, were particularly interested in the SKU goat milk within the Hydration Help concept.
2. In-store presentation: To support the introduction, Hydration Help products were presented in attractive Almo Nature displays in all Maxi Zoo stores. This ensured a uniform and eye-catching presentation of the new concept in all branches.

Photo: Almo Nature Display at MaxiZoo Arnhem and Lelystad

Result

Thanks to this targeted approach, the Hydration Help line by Almo Nature has been successfully introduced in all Maxi Zoo stores in the Netherlands. The strategic product presentation and focus on innovation have contributed to a successful launch and strengthening of the collaboration between Warmako and Maxi Zoo.

Tags

Almo Nature Keten