Why do you sell Rukka every season?

March 26 2025
2 min reading time

For many dog owners, outdoor life doesn’t stop when the weather is bad, on the contrary. Walking, running and playing are part of every day, rain or shine. Rukka plays into this. This Finnish brand has developed into the specialist in functional dog clothing and accessories that offer protection, comfort and style in all weather conditions. For pet shops, this offers commercial opportunities all year round.

Four seasons, one brand

Rukka understands that the weather determines the daily routine of dogs and their owners. That is why the range consists of products that are tailored to all seasons:

Autumn & Spring : Lightweight, waterproof and windproof raincoats and reflective accessories ensure visibility and comfort on wet or dark days.
Winter : Warm, insulating jackets and protective shoes are ideal for cold, snowy or icy days.
Summer : Cooling jackets, life jackets and summer shoes keep dogs comfortable and safe, even in hot weather.
Always : Harnesses, leashes, collars and robes made from durable materials provide year-round convenience and protection.

How can pet stores respond to this in a smart way?

1. Seasonal product presentation

Provide a prominent place in the store where the current weather is central. Is it raining a lot? Put rain gear, dog shoes and towels in sight. Is it cold? Show the warm dog coats and overalls.

2. Encourage cross-selling

When buying a harness, also recommend a matching leash or reflective accessory. Customers appreciate advice and complete sets ensure more shopping cart value.

3. Tell the story of sustainability and quality

Rukka uses recycled materials and tests products under extreme conditions. These are strong selling points for conscious customers. Make sure the store staff knows this story and can convey it.

4. Adjust stock to the weather forecast

Play flexibly on weather forecasts. Is a cold front coming? Make sure you have enough warm coats. Rainy period? Put the rain gear, towels and bathrobes extra prominently.

5. Train the team

A well-informed team makes all the difference. Invest in product training so that employees can proactively help customers with sizing advice, explaining functionalities and putting together complete sets.

Conclusion

Rukka is not a seasonal brand - it offers solutions for all types of weather all year round. This means a constant source of relevance and turnover. With a strategic store presentation, a flexible assortment and the right advice, Rukka can generate a nice turnover all year round.

Order easily online

Warmako helps you choose the right product range. Order easily online or contact your representative.