Warmako x Woolly Wolf: Stronger Together in Sustainable Design

April 16 2026
3 min reading time

Warmako x Woolly Wolf: Samen sterk in duurzaam design

At Warmako, we are constantly looking for brands that deliver quality and tell a compelling story. Brands that respond to changing consumer behavior, take sustainability seriously, and are distinctive in design. In Woolly Wolf, we have found such a partner.

A brand with vision

The Finnish brand Woolly Wolf was born from a passion for design, nature, and sustainability. In 2016, founder Maria made the very first dog leash from an old climbing rope from her local climbing gym. From that creative start, Woolly Wolf grew into an innovative brand that approaches dog accessories in a completely different way: with respect for the planet and an eye for quality.

The core of the brand lies in circularity. The products are largely made from recycled post-consumer PET bottles. By using recycled material as the main component, the ecological footprint is significantly reduced without compromising on sturdiness, safety, or appearance.

The iconic Rope Leash, inspired by climbing ropes, is a perfect example: strong, lightweight, flexible, and comfortable to use.

Scandinavian design that sells

What also distinguishes Woolly Wolf is its recognizable Scandinavian design. Minimalist, functional, and inspired by the rugged Nordic nature. The collections, from harnesses and collars to leashes, treat pouches, and accessories, form one stylish whole.

For us as a wholesaler, this is significant added value. Consumers are increasingly looking for products that are not only practical but also fit their own lifestyle and aesthetic. With Woolly Wolf, we offer our customers a brand that perfectly aligns with this trend.

In spring 2026, Woolly Wolf will introduce several new collections: the Cloudbeam and Sunshower collections, along with the new Hydration Bags. These innovations perfectly match the growing demand for functional and stylish outdoor accessories for dogs.

In addition, the assortment includes the existing collections Alpha 360, Sea to Summit, and Nightless Night, which have already proven themselves in both design and sales power.

To make it as easy as possible for retailers, we have set up clear collection pages for all collections. This allows you to easily put together and purchase complete sets.

Commercial opportunities for pet stores

We strongly believe in the power of collection presentation. By displaying complete sets within the store shelf, such as a harness, matching collar, leash, and accessories in the same color scheme, a powerful overall image is created.

This offers clear advantages for pet stores:

A clear and attractive display
Stronger brand experience on the shop floor
More cross-selling between matching items
Stimulus for combination purchases
Higher average order value
Better rotation through the sale of complete sets

By focusing on collection and experience, stores create a distinctive assortment that responds to design, sustainability, and quality as a total concept.

Why we choose Woolly Wolf

At Warmako, we look beyond just the product. We look at brand identity, future-proofing, and commercial potential. Woolly Wolf combines all these elements:

Sustainable production with recycled materials
High-quality finish and safety
Strong and recognizable design
A story that appeals to the conscious consumer

Building a more sustainable assortment

By combining our distribution power and market knowledge with Woolly Wolf's innovative and sustainable product development, we bring a strong total concept to the Dutch, Belgian, and German markets. Together, we make it possible for pet stores to respond to the growing demand for sustainable, stylish, and high-quality dog accessories.

With Woolly Wolf via Warmako, you choose an assortment where design, sustainability, and commercial success come together. Order directly online in our shop or contact your representative.