District 70 increases brand awareness through collaboration with Loods5

• March 13 2025
• 1 min reading time

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How do you increase the visibility of a stylish pet brand among interior and design enthusiasts? District 70 found the answer in a smart collaboration with home decor retailer Loods 5. Through shop-in-shop locations and strategic product placement, the brand not only captured the attention of pet owners but also established a strong connection with interior design. Discover how this partnership has contributed to the growth and positioning of District 70 in the home decor industry.

Customer case: District70 increases brand awareness through collaboration with Loods 5

Loods 5 , founded in 1999, is a leading Dutch home furnishing chain with five branches: Amersfoort, Duiven, Maastricht, Sliedrecht and Zaandam. The concept of Loods 5 is based on collaboration with hundreds of participants, each offering a unique range, resulting in a diverse and constantly changing offer. This approach makes Loods 5 an inspiring destination for interior and design enthusiasts.

District 70 focuses on dog and cat lovers with an eye for stylish interiors. To increase brand awareness among this target audience, Warmako has decided to collaborate with Loods 5.

Approach

In order to effectively position District 70 within the Loods 5 concept, we took the following steps:

1. Shop-in-shop concept: We have opened a shop-in-shop in three Loods 5 stores, starting with Sliedrecht, followed by Amersfoort and recently Zaandam. These mini-stores within Loods 5 present the District 70 assortment in a way that seamlessly matches the aesthetics and atmosphere of Loods 5.
2. Strategic Product Placement: District 70 products are positioned to attract the attention of both pet owners and interior enthusiasts, increasing brand visibility and appeal.

_{Photo: Location Warehouse 5 Zaandam}

Result

The collaboration with Loods 5 has led to a significant increase in District 70’s brand awareness. The presence in these inspiring home furnishing stores has not only stimulated direct sales, especially in the regions surrounding the respective stores, but has also contributed to the positioning of District 70 as a brand that combines design and functionality for pets. These branding efforts have had a positive effect on the overall brand perception and have also strengthened other District 70 points of sale.

Tags

District 70 Interieurketen